BOA
BOA
BOA Fit System - Hear That Campaign
Production Company: Lumenati
Director: Evan Swinehart
DP: David Chang / Joey Schusler
Photographer: Kody Kohlman
Producer: Allie O’Neill / Cameron Grimes
Post Producer: Lilah Ann
Editors: Jeff Wilson / Scott Cullman / Ricky Baylis
Color: Jonnie Sirotek
Mix/Master/Sound: Keith White Audio
BOA Creative Team: Joe Starmer
Project Overview
BOA’s 2022 Hear That brand campaign needed multiple levels of support from pre-production, production to post-production. Lumenati and BOA brought me in to oversee the post-production process where I worked closely with several editors, VO artists, music houses, a mix/master house and BOA’s European team. Working through various license terms and shifting deadlines, this 3 month post project ended with a wide deliverables list including a hero anthem, various unique :30s and :15 second cutdowns.