BOA

BOA

BOA Fit System - Hear That Campaign

Production Company: Lumenati

Director: Evan Swinehart

DP: David Chang / Joey Schusler

Photographer: Kody Kohlman

Producer: Allie O’Neill / Cameron Grimes

Post Producer: Lilah Ann

Editors: Jeff Wilson / Scott Cullman / Ricky Baylis

Color: Jonnie Sirotek

Mix/Master/Sound: Keith White Audio

BOA Creative Team: Joe Starmer

Project Overview

BOA’s 2022 Hear That brand campaign needed multiple levels of support from pre-production, production to post-production. Lumenati and BOA brought me in to oversee the post-production process where I worked closely with several editors, VO artists, music houses, a mix/master house and BOA’s European team. Working through various license terms and shifting deadlines, this 3 month post project ended with a wide deliverables list including a hero anthem, various unique :30s and :15 second cutdowns. 

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