Project Overview

This Is Not A Boot.

Nah it’s an icon. And icons…ya we’re bold. Heres to 50 years of having your back and 50 years more. 

Timberland reached out to Kody Kohlman and I for their ‘This Is Not A Boot’ campaign anthem video in celebration of 50 years of the iconic yellow (butter) boot. This brand is more than just their boot, it’s the people that make it iconic. Timbs are rooted in culture, creativity, style, grit and nature.

For this production, Timberland was in need of a soup to nuts production company to create, execute and post produce their vision for a :30, :15 and :06, including a :15 for their Pro line. Our specialty lies in smaller teams with high levels of production capabilities. This job gave us the opportunity to develop creative through storyboarding, execute the vision throughout pre-production and engage our all star post production team to create the cuts you see below for the 50 year anniversary.