FAT TIRE
FAT TIRE
New Belgium - Fat Tire Rebrand
Client Creative: Taylor Boyd, Kelsey Ireland, Tyler Macleod
Photography / Direction: Kody Kohlman
DP: Jacob Callaghan
Assist: Ruben Weaver
Stylist: Taryn Kealani
Music + Sound: Jacob Callaghan
Integrated Producer: Lilah Ann
Talent: Erik Leon, Delilah Cupp, Len Necefer, Andrew O’Connor, Emile Zynobia, Corrina
Project Overview
Tasked with expanding the creative from the Fat Tire team, we were employed to bring a youthful glow to Fat Tire’s rebrand through digital + print assets. I was brought on to produce this campaign in New Mexico and Washington State in order to provide a library of images for the rebrand. I produced this campaign from start to finish, honing in on creative brainstorming and problem-solving. I supported Fat Tire and my team of contractors through pre-production, production, and post production.
Fat tire
It’s rare to get the opportunity to work on a full rebrand, especially for a brand that’s been around for 30 odd years. My team and I were presented the opportunity and challenge to create imagery that represented the new chapter of Fat Tire.
What a pleasure it's been working with the team over at New Belgium to help re-create this beloved brand as it embarks on a new journey. With a fresh face lift, new taste and brand campaigns built from the ground up, we had the opportunity to breathe some new life into the brand with fun imagery and video assets.
This beer not only tastes crisp and refreshing but it's good for the environment too. With New Belgium being a B-Corp, they truly put their money where their mouth is.
