FAT TIRE
FAT TIRE
New Belgium - Fat Tire Rebrand Part II
Client Creative: Taylor Boyd, Kelsey Ireland, Tyler Macleod
Photography / Direction: Kody Kohlman
DP: Anne Cleary
Integrated Producer: Lilah Ann
Assist: Kasen Schamaun
Stylist: Taryn Kealani
Talent: Brooklyn Bell, Delilah Cupp, Sophia Rouches, Sage Voght, Paul Kalifatidi
Project Overview
Tasked with expanding the creative from the Fat Tire team, we were employed to bring a youthful glow to Fat Tire’s rebrand through digital + print assets. I was brought on to produce this campaign in New Mexico and Washington State in order to provide a library of images for the rebrand. I produced this campaign from start to finish, honing in on creative brainstorming and problem-solving. I supported the Fat Tire team and my team of contractors through pre-production, production, and post production. This portion of the shoot was shot over the course of a few days on an island in Washington state. The goal for these stills was to feel as though it was a road trip with a group of friends. We shot in several locations on the island, including the Airbnb’s we were staying in and the local watering holes. Loosely planned days allowed for moments of personality and spontaneity to shine through in the imagery.
Fat tire
It’s rare to get the opportunity to work on a full rebrand, especially for a brand that’s been around for 30 odd years. My team and I were presented the opportunity and challenge to create imagery that represented the new chapter of Fat Tire.
What a pleasure it's been working with the team over at New Belgium to help re-create this beloved brand as it embarks on a new journey. With a fresh face lift, new taste and brand campaigns built from the ground up, we had the opportunity to breathe some new life into the brand with fun imagery and video assets.
This beer not only tastes crisp and refreshing but it's good for the environment too. With New Belgium being a B-Corp, they truly put their money where their mouth is.
behind the scenes
