project overview

Working with the fine fella’s at Easy Pete’s always brought a good time with even better work. This Q2 lifestyle campaign for Ranch Rider gave us the opportunity to hire several photographers across three different regions who could supply the RR team with a large evergreen library of both digital and 35mm stills. We created briefs tailored towards each photographers style and sent them on their way. These photos were seen on billboards, OOH placements and across RR’s web and social channels.