Project overview

Ranch Rider, hailing from Texas, is a fairly new brand. For their Q1 campaign for 2021 we focused on making their cans pop through fun illustrations and whimsical set builds in order to bring the brand to the forefront of beverage marketing. Easy Pete’s did an amazing job with branding Ranch Rider by bringing fun, quirky and hip ideas to the table. This campaign leveraged their creative ideas even further by bringing the viewer into various Western inspired scenes. I partnered with Easy Pete’s and the Ranch Rider team to bring their vision to life by sourcing talented production partners and overseeing the illustrations and photo shoot from start to finish.