Project overview

While at Crispin, Porter + Bogusky, we had a contract with Sorel to help them bring their 2018 Fall/Winter campaigns to life. The campaigns were focused on reinventing Sorel and the space they occupied in the shoe industry. Known always as the go-to snow boot, Sorel was ready to expand to women in every region by making more versatile and fashionable shoes. As a newer Producer at the time, I was responsible for helping with back end management, scheduling, coordination and post-production oversight on the agency side.