Project overview

The Sorel Runway project was the second tier to the Sorel Never Still campaign. By first establishing stills to be used across stores, OOH placements and online platforms we then took the concept to an interactive event in the streets of NYC for a large runway and PR event. I worked with my Activations EP at Crispin Porter + Bogusky to ensure the PR companies worked efficiently, that installations were up and running, merch giveaways were created, packed and distributed, The HMU/Stylist stations were set-up, working and that the models were on schedule. I also helped oversee the on-site edit so the Sorel team could generate buzz and play a recap the day of. This was an incredibly fun project with a huge lift and many moving parts.